ABOUT THE KITS
KIT 1 – THE WINTER KIT
It all began back in 2019 when Caroline decided to shake up festive gifting by curating a first-of-its-kind, bumper skincare collection. No minis, no deluxe sizes – just 12 incredible, full-size products, all in one place. The Winter Kit brought together skincare from iconic brands like Medik8, Zelens and Emma Hardie who would go on to become Kit staples.
First Kit sells out in 24 hours.
KIT 2 – THE SPRING KIT
April 2020 saw us celebrate the season with the launch of two editions of The Spring Kit. Our community coined this the ‘Glastonbury of Skincare’ due to its unprecedented demand and it was unforgettably the Kit that broke the internet. With over 8m hits to the website, this skincare Kit sold out in less than 24 hours and contained an all-star lineup of 7 glow-giving products, including Dr Dennis Gross Alpha Beta Ultra Gentle Daily Peel, Sunday Riley Auto Correct Eye Cream and Ren Evercalm Global Protection Day Cream.
KIT 15 – HALL OF FAME: THE HEROES KIT
In 2021, we launched three Hall of Fame Kits in style with our first pop-up event in Covent Garden, where Freaks could enjoy early Kit access, attend masterclasses from Caroline and her industry friends including Jules Von Hep, May Lindstrom and Jordan Samuel, who all shared their own skincare journeys. The Heroes Kit was made to celebrate cult brands – like Josh Rosebrook, Jordan Samuel and Votary – who had their well-deserved moment in the beauty spotlight after being featured on Caroline’s blog.
Over 1,000 of you attended our event in person and met our Founder, Caroline Hirons.
KIT 20: THE HIT REFRESH
Created to give your routine a pick-me-up, Kit 20 also featured a very exciting world-first – the exclusive launch of OSKIA’s Super-R Retinoid Sleep Capsules! Including products from brands like Tatcha, Biossance and more to restore and repair skin, this final Kit of 2022 let us see out the year in style.
Another sell-out of a perfect gift, in less than 24 hours.
KIT 26: THE WINTER HEROES
The first drop of 2024 included our debut Kit hair care product, Amika Soulfood Nourishing Mask. With products handpicked to hydrate and nourish skin and hair, The Winter Heroes also saw return appearances from Emma Hardie, Emma Lewisham, Tatcha and Pai, plus a brand new Glossier eye cream.
Celebrating over 25 Kits across 5 years.
